Rencontre avec Olivia Cuir, une nouvelle vision de la ville et son impact sur les usagers
À l’heure où plus de 80 % de la population mondiale vivra en ville d’ici 2050, la question de l’expérience urbaine devient centrale. Entre technologies, contraintes écologiques et attentes humaines, une nouvelle vision de la ville émerge : plus sensible, plus relationnelle, plus attentive aux émotions et aux usages. Fondatrice d’Esprit des Sens et créatrice du […]
Corporate innovation: frescoes in all their forms
Long reserved for public spaces, frescoes now seem to be enjoying a resurgence of interest among French companies. At the same time, new initiatives such as "depolluting" or patronage frescoes are gaining in popularity, demonstrating that art can play a key role in corporate CSR strategies. What are its origins and possible formats? [...]
Office Branding: the added value of art in the workplace
While office space is bound to shrink in the months and years ahead, it may well compensate with a higher level of standing and a stronger corporate identity to attract employees. Challenged by the pandemic, telecommuting, the economic crisis, and the growing power of the [...]
Business innovation: art rental and the user economy
As CSR issues have become increasingly important, the renewed trend of art leasing in the corporate sector is emerging as a major trend. Not only do works of art enrich the workplace, but they also fit seamlessly into the sharing economy, thereby meeting three key requirements: cost-effectiveness, flexibility, and sustainability. « […]
Innovation companies: art and neuroscience
In a world where innovation is at the heart of business concerns, recent advances in neuroscience reveal a little-known aspect of art. First and foremost, its profound and transformative impact on the human brain, as well as on our health and well-being. The intersection of art and neuroscience offers a new perspective on […]
Corporate Social Responsibility: strengthening the link between art and business
In a world faced with growing social and environmental challenges, the ability of companies to act responsibly is expected more than ever. Corporate Social Responsibility (CSR) and Corporate Cultural Responsibility (CCR) make it possible to rethink corporate innovation through the prism of art and culture. For decision-makers, these [...]
Corporate innovation: between collaborative spaces and services
Four years into the pandemic, French companies continue to innovate to reinvent their workspaces. With the widespread adoption of remote work, employees’ expectations are shifting toward new demands regarding collaboration and quality of life at work. By adopting a holistic approach, companies are transforming their offices into collaborative spaces and […]
Innovation Enterprise: the power of collaborative work
In the ever-changing world of business, a new form of artistic expression is emerging: collaborative artworks. More than just a question of enhancing spaces, they are becoming the glue that binds teams together, shapes brand identity and creates a link with the outside world. Here's a look at a creative process that is reinventing the way organizations communicate, both internally and externally.
How does the rotation of works of art stimulate employees in the workplace?
In today's ever-changing business world, renting corporate art is much more than just a decorative or aesthetic choice. An innovative strategy for optimizing the working environment, art encourages team creativity and enhances the candidate and employee experience. At a time when young talent and executives are increasingly [...]
